What would happen if the world of triangles collided with the world of squares?

And what would happen if we pretended Doritos was changing its iconic shape?

For this campaign, we did just that.

Teaming up with Warner Brothers for the launch of A Minecraft Movie, we teased the world that Doritos were going square, leading to a plethora of free press and a shitload of social mentions.

Then we did it for real: hiding Square Doritos in special Minecraft themed packs for the chance to win big prizes.

Simple. Scrummy. Square.